Case study 01 · Europe · Meta Ads
Turning premium Europe leads into a ₹9 lakh booking
Objective: Generate qualified leads for premium Europe travel packages with Meta lead-generation ads, built to attract genuine, high-intent travellers rather than the cheapest possible sign-ups.
What we did
- Created and managed the lead-generation campaigns end to end
- Built carousel creatives tailored to the Europe offer
- Designed lead forms to capture higher-intent enquiries
- Optimised audience targeting to reach the right travellers
- Monitored performance and cost per lead throughout
Leads generated
Cost per lead
Booking revenue
Profit
Key insight
This wasn’t the cheapest campaign on cost per lead, but it produced a confirmed ₹9 lakh booking. Lead quality matters more than a low CPL.








